Our Story

Hello! I’m Belinda, Founder of Loveliev.

The inspiration for Loveliev came about after I delivered my second child, and it became incredibly challenging to juggle both work and family. Work intensified and I wasn’t spending enough time with the little ones, so I turned to personalizing my jewellery and accessories with photos and names of my loved ones to keep them close to me wherever I go. And that’s why Loveliev was named after the initials of my two boys “Liam” and “Evan”.

Motherhood can be fulfilling but mentally and emotionally challenging. I restarted my handcrafting hobby using crystals and pearls, drawing on their positive energy to help restore balance to my mental and emotional well-being. That’s when I realised I could combine my crafting hobby with personalization and spread more love and positivity to the people around me.

At Loveliev, we create meaningful personalized jewellery to express and celebrate our individuality. Each of us has a unique story to tell and Loveliev captures these precious memories into timeless keepsakes. Crystals help to spread love, peace and positivity. Just like how every crystal is uniquely different with its inclusions, our handcrafted crystal jewellery serve as a reminder that all of us have our imperfections, yet we are perfect in our own ways.

It gives me immense joy to share my love of crafting and personalization with you, to accompany you through life’s endeavours, celebrate your experiences and preserve your beautiful memories. “Love what you do, do what you love”, is the mantra that keeps us going at Loveliev, and we hope you will love these personalized pieces as much as we did creating them for you.

Love,
Belinda